wow, it has been a really long time. and i have a lot of projects that i have been working on for the last 9 months to share! so here we go. in the spring detroit finally got it’s very own farm and garden store, called detroit farm and garden (that we will refer to as dfg from here on) opened by my friend and neighbor jeff. i, along with my talented friend nina created the logo for dfg. i made the center image for the logo and nina did the rest, including creating the font in the word detroit! after the store opened jeff asked me to come in and talk about creating some signage for the store. he had made two huge chalkboards that sit behind the counter. they are made from plywood painted with chalkboard paint, and he envisioned that they would house information on bulk items, new products, classes and any other pertinent information.
each chalkboard is 8 feet tall and 4 feet wide. as i did some research on chalk i discovered that those handy chalk pens don’t work so well on chalkboard painted boards. they look great, but they leave a ghost image after erased, especially color pigmented markers, as the material is too porous and the pigment seeps in. they apparently erase just fine on a regular chalkboard. so we went with regular chalk, which is harder to work with in some ways than chalk markers. the first thing i did was decide how to divide up information and make a small to scale mock up of the boards and get a basic idea of how much room to allocate each area. then i figured out how big the text had to be for it to be legible from the door.
using painters tape (one of my favorite tools to always have on hand!) i marked off the boards into sections and to make sure that the text was straight and evenly spaced.
after the board was gridded off i drew everything in with regular white chalk, which was sort of like sketching in with pencil. next i made sure that everything looked as it should and was spelled correctly.
after the initial laying down of information i went in with the colored chalk to make it pop!!! and then many hours later it was finished and extremely colorful!!
it popped really well in the space as jeff was working with a limited color palette in the space, following the colors in the logo. you may be surprised to hear that a farm and garden store would have a color palette at all, but this is not your average farm and garden store! it has all of your farm and garden needs, and it is a very well put together store. there is a better photo of the chalkboards and the store itself in this slide show from the free press. this post is very process heavy, mainly because i personally love seeing how people do the things that they do, so when i remember to document the process i will post it here, as well as the final project!!